01 Module 1 The Distributor Plan Know exactly who to target, where and why they will listen.
What you will learn
Pick the one market worth entering first Describe your ideal distributor so your team knows who to chase Find the reasons a distributor would want to talk to you Choose your offer direction and the channel to reach them Templates included
DOC The Distributor Plan template EX Finished plan for Verdo Machinery
The result You finish with one clear sentence: this distributor, in this market, through this channel, for this reason.
02 Module 2 The Distributor Offer Build an offer distributors actually want to say yes to.
What you will learn
Why your price is not your offer The 4 questions every distributor asks before they sign Weak offer vs. strong offer, side by side A first deal that removes their risk , like Verdo’s demo machine with buy-back Templates included
DOC The Distributor Offer Builder EX Finished offer for Verdo Machinery DOC 4 distributor offers that work
The result You can explain your offer in a few seconds. Attractive for them, still profitable for you.
03 Module 3 Start Conversations Get in front of the right distributors and book the meeting.
What you will learn
The 4 channels : cold outreach, paid ads, referrals and trade shows Why you call a new lead within 5 minutes How to qualify a lead and book the meeting while you are still on the call How many times to follow up, and the no-show rule that saves meetings Templates included
DOC Cold email templates and follow-up sequence DOC Distributor ad and lead form kit DOC Referral and trade show guide DOC Turn interest into meetings
The result You know which channel to use, how fast to reply and how to turn interest into a booked meeting.
04 Module 4 Run the First Meeting Lead the meeting and leave with a real next step.
What you will learn
Why the first meeting is not a product presentation Set the frame, then find the real need with simple questions Use your deck as a menu , not a script Handle the real objection , never give without getting and follow up until you get an answer Templates included
PPT Distributor pitch deck, full and simple version EX Finished pitch deck for Verdo Machinery DOC How to run the first distributor meeting DOC Relentless follow-up
The result You run the meeting with confidence and close with a next step that has a date.
+ Bonus Every template, plug and play Plan, offer builder, cold emails, ad kit, pitch deck and follow-up scripts. Fill in the blanks and go.
+ Bonus A full worked example Every template already filled in for Verdo Machinery, a sample machine maker. Copy the thinking, not just the format.
